Direktlänk till inlägg 17 november 2010

can be challenging. Too many companies make the mistake

Av wfsf wfsfe - 17 november 2010 04:59

practice but making a real impact with those promotional items can be challenging. Too many companies make the mistake of going with the most standard and inexpensive items available.

While pens and coffee mugs with your company logo certainly have their place, they should not be the only items you select. After all, how many companies have already flooded your industry with these inexpensive traditional promotions?

The goal of all of your marketing schemes should be to set yourself apart from the crowd. This simply cannot be achieved through the most standard of promotional gifts.

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Using event specific promotions, even if standard fare, is a solid marketing practice; however, really catching the eye of a potential business partner, college recruitment office employee or potential employee is best achieved through more inventive means. Choosing off-beat, curious or creative promotional items definitely makes you stand out from the pack.

Promotional items can be used to gain the attention of individuals outside your organization or as rewards for those within. Gifting new employees with promotional items is common. You could even consider a new employee gift set. Such a set can include a coffee mug, some logo embossed pens and a few yummy chocolates wrapped in packaging that features your company logo. Such a package awaiting a new employee on his or her desk on the first day on the job is an impressive welcome to the team.

Or maybe you're wooing a potential vendor and need to make an impression. If you're in a creative business then maybe some art supplies with your company logo may be the right choice. Or perhaps the vendor would be providing you with contractual services in survey or construction, in which case tools of use in their business which contain your company motto and logo may earn you some points.

College recruitment and public employment fairs are excellent venues in which to consider using fun and inviting promotional items. Toys, games and other play things with your logo promote a fun, open and happy work environment for your business. Having a sense of humor about your trade is important and employees prefer employers who promote a healthy work-life balance. Using off-beat promotional items that communicate your open and friendly business atmosphere is definitely a way to attract like-minded employees.

Perhaps you're looking for promotional items with which to reward employees for a new employee recognition program in your workplace. Keep items fun and attractive to the largest number of individuals. Choose items that effectively communicate a sincere gratitude for employee efforts. Make those items memorable.

Consider a poker set, high-quality clothing item or a nice electronics item with your company logo, motto or a core value inscribed upon it. The better received the gift, the more likely your employee is to feel true appreciation. A better quality and inventive promotional gift is the best way to achieve the desired results from awarding an employee.

Sending promotional items to business partners, vendors, clients and customers during the holiday season is another very common marketing method and one that will never lose its value. Food and beverages always make good holiday gifts and are a pleasant and friendly business gesture as well.


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Av wfsf wfsfe - 17 november 2010 05:03

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